Technology now is pretty amazing. To highlight new services and complement the launch of the 2015 brand campaign, we created a hub of information for OnStar subscribers and prospects to learn about the evolving technology inside the connected car.

The microsite features interviews with industry experts, interactive tools, animated facts and embedded videos — allowing the user to move through content at their leisure and choose how they want to engage with the brand.

Check out the site: experienceonstar.com/view/innovation

Tasked with showing how the Detroit Zoo is not only what a zoo should or would be, but also all that a zoo could be.

We created everything from 60-second spots, Facebook canvas ads, cinemagraphs for social and digital banner ads and print ads — each piece telling the story of the Zoo’s global mission to conserve, to inspire and to care for both animals and the environment.

What started as an email campaign introducing a new line of luxury glass bottles to craft distillers, turned into an integrated experience complete with print ads, web content and a glossy catalog.

OnStar Connected Journey was created to spur conversation, deepen brand engagement and increase subscriber retention.

Comprised of a vast network of social media platforms, ExperienceOnStar.com features real stories, insider tips and the latest innovations in technology. Each piece of content serves to complement and strengthen the other, compelling readers to interact with the brand in multiple environments.

Various brand collateral including print ads, posters, in-dealership POS, tradeshow banners and more to increase brand awareness.