NUDGE KIT
Highmark Health covers screenings for many forms of cancer. But not everyone was taking advantage of that benefit. So how do we solve that?
With a friendly "nudge" to go get screened. Our "Nudge Kit" included broadcast, digital and social elements — with hundreds of ways to subtly— and not so subtly — nudge loved ones to prioritize their health. These include video nudge-o-grams, physical nudge notes, social nudges and nudge-spiration all housed on campaign-based microsite.
